Top 5 Beauty Retail Apps in Poland: Q3 2024 Performance on Unified Platform

In the third quarter of 2024, the top beauty retail apps in Poland demonstrated varied performance trends on a unified platform, with notable shifts in weekly downloads and active user engagement. This data, sourced from Sensor Tower, provides valuable insights into the app landscape for beauty retailers.

SEPHORA - Maquillage, Parfum saw a fluctuating download pattern, starting with approximately 37.5K downloads in early July and eventually declining to around 21.5K by the end of September. Weekly active users mirrored this trend, beginning the quarter with about 110.5K users and closing at roughly 96.2K.

hebe - zdrowie i piękno had a substantial increase in weekly downloads, peaking at nearly 30K in early September. Active users also rose consistently, reaching a high of about 258.9K mid-September before slightly dropping towards the quarter's end.

Notino: profumi e cosmetici experienced a recovery in downloads from an early quarter low of 4K to around 14.4K by late September. Active users followed a similar upward trajectory, increasing from 35.7K to approximately 54.8K.

Douglas.pl - Perfumeria started with around 8.9K downloads, which slightly decreased over the quarter, ending at about 4.9K. Active users remained relatively stable, with minor fluctuations, maintaining around 41K towards the end of September.

Finally, Mein dm showcased a notable increase in downloads, climbing from 2.5K in early July to 6.6K by the end of September. Active users also rose steadily, peaking at 45K in early September.

For more detailed insights and data on these apps and others, visit Sensor Tower's platform.